The industry is really lacking a good spokesperson who can talk about diamonds knowledgeably. Unfortunately, whoever is the loudest gets seen more, and suddenly theyre an "expert". It's also difficult because diamonds seem to be tied so much to peoples' emotions and values, and so once they hear something they align with, it's hard to point out misinformation.
Congrats on getting this article on the Jewelry Wire!
Thank you so much! And yes, the emotional side of diamonds makes misinformation especially difficult to untangle. I really hope we can get better at making credible, nuanced information more accessible.
Haven’t diamonds never been actually rare though? I’ve been skeptical ever since I learned of the DeBeers story over a decade ago. Since then I’ve always felt gemstones to be a better investment. Open to being convinced otherwise!
I’m glad you asked! I actually think your skepticism is completely fair. The general public tends to talk about “rarity” too narrowly when it comes to the gem trade, which is much broader and more nuanced than it’s often perceived to be. There may be plenty of diamond material on Earth, but a relatively small amount is gem-worthy, and an even smaller amount reaches exceptional quality given the conditions these stones endure during formation.
Every diamond also has its own combination of internal characteristics, color, proportions, etc. So there aren’t two with exactly the same characteristics in exactly the same places. In that sense, every diamond is rare in its own way!
The industry is really lacking a good spokesperson who can talk about diamonds knowledgeably. Unfortunately, whoever is the loudest gets seen more, and suddenly theyre an "expert". It's also difficult because diamonds seem to be tied so much to peoples' emotions and values, and so once they hear something they align with, it's hard to point out misinformation.
Congrats on getting this article on the Jewelry Wire!
Thank you so much! And yes, the emotional side of diamonds makes misinformation especially difficult to untangle. I really hope we can get better at making credible, nuanced information more accessible.
Haven’t diamonds never been actually rare though? I’ve been skeptical ever since I learned of the DeBeers story over a decade ago. Since then I’ve always felt gemstones to be a better investment. Open to being convinced otherwise!
I’m glad you asked! I actually think your skepticism is completely fair. The general public tends to talk about “rarity” too narrowly when it comes to the gem trade, which is much broader and more nuanced than it’s often perceived to be. There may be plenty of diamond material on Earth, but a relatively small amount is gem-worthy, and an even smaller amount reaches exceptional quality given the conditions these stones endure during formation.
Every diamond also has its own combination of internal characteristics, color, proportions, etc. So there aren’t two with exactly the same characteristics in exactly the same places. In that sense, every diamond is rare in its own way!
thanks for the context!!
Yes!! A great article
Thank you so much!
This is happening on a large scale, sadly. Across various industries.
YES, I’ve noticed that as well. Everyone’s an expert.