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Samantha · La main stylée's avatar

The industry is really lacking a good spokesperson who can talk about diamonds knowledgeably. Unfortunately, whoever is the loudest gets seen more, and suddenly theyre an "expert". It's also difficult because diamonds seem to be tied so much to peoples' emotions and values, and so once they hear something they align with, it's hard to point out misinformation.

Congrats on getting this article on the Jewelry Wire!

Hazel Lika's avatar

Thank you so much! And yes, the emotional side of diamonds makes misinformation especially difficult to untangle. I really hope we can get better at making credible, nuanced information more accessible.